I've been in a few industries, that within my involvement time window have gone from underground to big business. Skateboarding, EDM and Cannabis. When nike got into skateboarding, riders caught shit about joining the jock company. But a respected dude came out and said, don't hate on us for earning a check, finally being able to make a living off of what we love to do. You can hate the company, but don't hate me for getting paid to do what I love...Not directing this at you just my opinion on the subject of overall knocking him.
I dont really look at it as payroll or endorsement.
But I think my favorite reference to this scenario came from Chuck D - It's not called selling out, it's called buying in.