New Plasma Lights

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Big Brother

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IUNU Dual Plasma. Way to expensive for my taste. Cool technology with a great spectrum.

http://www.iunu.com/

https://www.youtube.com/watch?list=UU85lTcWt53g88KdNYrLuNYA&v=eumSaD-rBN0#t=12

Business model
Today, IUNU drives revenue by selling the Dual Plasma direct to customers. By the middle of 2015, our direct sales margin will increase due to a significant reduction in material costs, scale, and ramp of new plasma technology. Near the end of the year, we will launch our next model that lets users customize their desired spectrum. We are also exploring wholesale distribution for our hardware.

Competitive advantage
The product

  • Prototyping - IUNU built the first fully operational prototype within the first 6 months of operation.
  • Product installations - A Seattle-based Fortune 100 company is actively adopting hydroponic farming to help localize their food production. After only two days using IUNU’s Dual Plasma to grow food, we discussed expansion and they reordered.
  • Outstanding feedback - We only partner with the most experienced testers. Our beta testers control significant market influence and are seeing great results.
  • Breaking new ground - IUNU designed the first fixture capable of fully replacing a 1000 watt HID with a 500 watt plasma.
  • Engineering - Our team includes world-class growers, experienced entrepreneurs, and industry-leading engineers
  • High profit potential - IUNU generates significant profits on every unit sold, and with ongoing service and support.
  • Highly Defensible - IUNU is developing a strong patent portfolio and holds an exclusive license to foundational optical technology related to plasma lighting. Our moat is wide and deep.


Solutions for huge problems

  • The problem with traditional horticulture lights
    • High electricity consumption makes renewable energy usage impractical, while generating high electricity bills.
      • Solution: IUNU’s Dual Plasma consumes 50% less electricity than HID.
  • Tradtional lights create problems for indoor growing environments
    • Too much heat output requires expensive HVAC systems, and results in wasted water and nutrients.
      • Solution: IUNU’s Dual Plasma produces 70% less heat and requires no ducting or external fans to facilitate cooling.
  • The problem with traditional farming today
    • Problem: Transportation costs are high because the most densely populated areas, which are consuming the largest volumes of food, do not have any affordable space for traditional farming methods.
      • Solution: IUNU growing solutions make it easy to create localized production and allows for vertical farming.
    • Problem: Pollution runoff, including excessive nutrient use, sediment, bacteria, pesticides and herbicides, are an often-unavoidable side effect of conventional agricultural production.
      • Solution: IUNU growing solutions allow for 100% controlled organic production and sustainable disposal of excess nutrients.
    • Problem: The weather, which causes drought, flooding, temperature fluctuations, and cloud cover can destroy crops unpredictably.
      • Solution: IUNU growing solutions can facilitate a completely controlled environment.
    • Problem: One harvest per year limits the amount of food and revenue traditional farming can generate.
      • Solution: IUNU growing systems can quadruple the number of crops harvested during the year.
    • Problem: Topsoil depletion makes nutrient-rich topsoil difficult to come by. Once fertile lands are now overused and have virtually turned to deserts.
      • Solution: IUNU growing solutions make soil-less mediums and sustainable nutrient systems feasible.
Key Features

Energy efficiency - Current high intensity discharge (HID) lights consume too much energy to make indoor agriculture applicable to a wide market. IUNU’s Dual Plasma fixture consumes 50% less electricity and produces 70% less heat, making indoor growing an economical solution. After factoring in transportation costs, high cost HVAC system to cool grow rooms, and supplementary lighting, energy savings with IUNU Dual Plasma increase to up to 70% per year.

Advanced plasma lighting technology - Plasma is the only technology that is able to produce a true full spectrum for plant growth from one point source lamp. While traditional technology growers have to mix and match different lighting sources to produce a complete spectrum. IUNU produces an optimized complete spectrum from one fixture. And with IUNU proprietary optics, light output is evenly distributed.

Team – Our team is comprised of world class growers, engineers and entrepreneurs. We have over 30 years of experience with indoor growing across our team, 10 years of manufacturing experience, 15 years of logistics experience, and have built profitable businesses that does 8 figures in annual revenue.

Questions and Answers

Q: Are you suggesting indoor farming? If so, how much indoor farming is done today? And what do they spend on lighting?

A: IUNU manufactures and sells high efficiency horticulture lights for use in commercial indoor farming environments. Today, the worldwide plant factory and grow light TAM is $1.3 billion and projected to grow at a rate of 27% year over year. Specialty crops such as pharmaceuticals, herbs, and floriculture are commonly grown indoors. This is the primary market driver for lighting technology. In the future, indoor lighting has a large market opportunity as high-end restaurants and large corporations continue to place a significant focus on quality and provenance of food ingredients. We already have our first Fortune 100 and high profile restaurant customers. Industry validation for the movement towards indoor farming:

Large tech companies are starting to experiment with indoor farming:

“Toshiba is using a previously idle 1,969 square meter facility in Yokosuka to produce greens, including spinach, lettuce, and sprouts, in the sterile clean room atmosphere…

Panasonichas begun production of vegetables at a facility in Singapore, which is said to be "the first licensed indoor vegetable farm" in that country. The current capacity of the growing operation, which produces 10 types of vegetables, is 3.6 tonnes annually, but over the next three years, the company aims to boost that number up to 30 varieties of crops, produced at a volume that could equal about 5% of the locally produced vegetables…

Fujitsu is using 2000 square meters of a former clean room once used to manufacture chips in a facility in Fukushima to grow a special low-potassium lettuce, which is part of a forthcoming line of "Kirei Yasai" (clean vegetable) offerings intended for people with kidney issues with low-potassium diets.” (Markham, 2014)



> This year at the Midwest Produce Expo Chef Homaro Cantu of the Michelin-Rated Moto Restaurant spoke about the benefits of indoor gardening.

“Several years ago, Cantu said he had empty office space in his restaurant and wondered if the space could be used to offset some produce costs. After expensive trial and error, he said indoor growing technology has become cheaper and allowed the company to produce microgreens.”

“Eventually we wound up at a tipping point and the room was saving more money than it cost,” he said.

He predicts even greater advances in technology and reductions in cost for indoor growing, which could allow supermarkets to supply their own farmers markets and even make the technology accessible to consumers.” (Karst, 2014)

*Karst, Tom. "Chef Calls for Food Revolution." The Packer. Vance Publishing Corperation, 13 Aug. 2014. Web. 13 Aug. 2014.

*Markham, Derek. "From Clean Rooms to Grow Rooms: High-tech Companies Cultivate Indoor Farms." TreeHugger. MNN HOLDING COMPANY, LLC, 7 Aug. 2014. Web. 7 Aug. 2014.



Q: Are you replacing lighting for indoor farming?

A: Yes. IUNU Dual Plasma is a complete replacement product for existing indoor lighting solutions. It is full spectrum, fully programmable, and more efficient than any competing product in the market.

Q: Who is your target customer? Why?

A: We primary target large commercial indoor growers. The commercial indoor farming industry is undergoing rapid international expansion. Drivers for this growth:

  • The need for food security in the context of natural disasters and crop shortages.
  • Transportation often accounts for 50% of the total cost of produce and can significantly decreases quality. Growing locally indoors eliminates this cost and dramatically increases the quality of the final product.


Our secondary target market is niche growers focused on quality and provenance such as high-end restaurants and corporations. The savings, quality, and predictability IUNU brings to sourcing produce have the power to redefine modern dining establishments.

Q: What will customers pay for your product and why?

A: The product retails for $2,500. Clients are buying our Dual Plasma fixtures because the cost of ownership is dramatically lower than competing products. Total cost of ownership for IUNU’s lights are 60% less then competing products.

Q: How are you going to market? How are you selling this? Do you have a channel partner?

A: We’ve targeted high profile commercial indoor growers, high-end restaurants, and large corporations. We are currently selling direct, but are negotiating reseller and retail relationships. Our current production run is spoken for and we are fundraising to increase our production capacity.

Q: How big is this market estimated to grow?

A: Horticulture lighting is projected to grow 27% year over year, reaching $4 billion in 2018.

Q: How are we different from our competitors?

A: Compared to other lighting fixtures IUNU’s Dual Plasma has the following advantages:

- IUNU’s Dual Plasma has a proprietary reflector designed to operate as a standalone solution. Competing plasma fixtures are most effective as a single bulb, supplemental light. Supplemental lighting negates their claims of energy efficiency because they must be used in tandem with more consumptive lights to achieve desired output.

- Our spectrum output is highly optimized to focus output on the parts of the spectrum where photosynthesis occurs. This increases efficiency and crop quality.

- IUNU uses a point source emitter, which enables us to distribute light evenly. Our emitters also last longer and are cheaper to replace than competing lighting technologies.

- Compared to industry leaders, IUNU is customer centric and focused on continually exceeding expectations.

Q: How is your technology different than traditional grow lights?

A: Traditional High Intensity Discharge (HID) lights produce too much heat and consume too much electricity, which makes indoor farming costly. The technical explanation behind traditional lighting fixtures’ poor performance has to do with the spectrum of light that they produce. The input electricity with any light source is converted into electromagnetic frequencies. Within this large range of frequencies, only certain parts are usable by plants for photosynthesis. A substantial amount of the input energy for traditional grow lights is wasted on the production of heat radiation.

IUNU’s Dual Plasma lighting fixture has a photosynthetically active radiation (PAR) optimized spectrum. We concentrate the input energy on parts of the spectrum that are best processed by plants. Our plasma fixture has the best balance of light inside the PAR spectrum with the appropriate amount of blue light for vegetative growth and red light used for fruiting and flowering. When considering ultraviolet light outside of the PAR spectrum, conventional technologies fall short. Our Dual Plasma fixture produces the right amount of UVA and UVB to promote two beneficial properties for plant growth. First, we improve the taste of crops, because fruits and vegetables produce natural oils and waxes as a defense mechanism against ultraviolet light. Second, UVA and UVB are proven to destroy powdery mildew spores, a fungus that can cause the destruction of crops. All these properties help us create light that is Better Than The Sun.
 
Coir

Coir

584
143
You can always use 2 of the rocket plasma lights in place of this for less money. They are also working on a 470W model that will probably be the equivalent of the iunu but no ETA yet.
 
H

HydroThunder

1
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I recently bought a iunu dual plasma so I've been trying to get involved with some of these forum conversations around plasma.

@GroLightBoss: I haven't see it against Chameleon - I looked at Chameleon and decided to go with a fixture made in the cannabis corner of the US (Washington). I figured they would have a better light for growing my preferred choice of crop.

As for the price, I certainly wasn't charged 2500 and a state grower I talked to got a huge mof#$kin rebate for the energy efficiency!
 

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