I would feed each watering. There's no reason to do it every other.
The soil should be very dry when it's ready for water. Many growers decide if it's time to water by lifting the container. It should feel disturbingly light. I've never grown in 7gal containers. To illustrate with a 3gal: it will feel like lifting a gallon jug of water (after watering). When it's ready for watering, it will feel like a top-heavy can of beans. (New growers have a hard time imagining how dry the soil can become before wilting leaves occur. Even if wilting occur, the leaves will bounce back in 20 minutes. So, err on the side of dry.).
If you're watering too frequently, it can acidify the soil. You said they're drinking every other day? I have a super-light soil which dries in 2-3 days. It's hard for me to imagine your soil drying as quickly as mine. (Mine's heavy with perlite. It's hard for me to imagine a lighter soil. Yours might take 4?).
If it were me, I'd run down to Ace Hardware and buy MiracleGro "Tomato." It's a NPK ratio 1-1-1.2. I've grown a plant with it (fixing to grow another soon). 5/8 tsp/gal. (You can't burn the plant with even 1.2 tsp/gal.). It's not entirely synthetic. Get some Pennington Alaska Fish Emulsion. I can tell you how much to use (with how much "Tomato"). That would get the soil microbes going again. A pinch of sugar per gallon of water would help too (but, more isn't better. Just a pinch.).
That stuff's cheap. It's not like having to change religions (find a new multi-bottle "lineup," memorize the articles of faith). Just off-the-shelf stuff. (MiracleGro is the same company as Gen Hydro.).
Also, just because "they say" it works in soil, doesn't mean it should. Ask yourself why hydro growers don't put bat guano and fish emulsion in their reservoirs. :) It's two different things. (If you used Pro-Mix HP or BX, true soilless, the GH 3-part works fantastic. If you want to do that again, follow the "useless" schedule, but maybe 10% weaker. It works good.).
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I like the fish emulsion idea! Soil needs to dry up a bit, but ok to shift the feeding in another direction?(More soil friendly) I cant imagine replacing the GH would be a bad idea at this point!?