OH yeah DD, IMO, curing is more important than nearly anything else. I say that because you can grow the dankest smoke in town. But if you don't cure proper, it's practically compost.
I have a 3 prong requirement for all strains I grow.
1. Smell. If it smells like crap when you crack the bag. That right there is enough for me to pass on it. It has to smell like an expensive french whore, not a cheap one ;)
2. Taste. Pretty much the same as above. Just replace smell with taste.
3. Unless is Sativa dom, it's gotta have a hammer.
If it's missing one of those 3 things, I don't grow it again. So basically, I'm in it for quality. Not quantity, but I do strive to get quantity as well. As long as it doesn't take away from the quality ;)
I guess it goes without saying, I'm a picky person :)