A bit off their web page...
Healthy Soil Equals Healthy Plants
Potted plants and container plants, whether indoor or outdoor, all share a common challenge. They live in a relatively small, finite amount of soil. Unlike plants living in the ground, potted plants cannot continuously extend their roots to find nutrients and minerals. Therefore, it is crucial that the soil for your potted plants be rich and balanced with nutrients, organic matter and beneficial microbes.
While potted plants are consuming water, fertilizer, nutrients and trace minerals daily, many potted plants are fed only water and fertilizer. Eventually, potted plants and container plants can become deficient in required nutrients as the soil's supply is exhausted.
Great Big Potted Plants is an organic soil conditioner that contains minor nutrients, trace minerals and beneficial microbes - the ingredients missing from other popular fertilizers. Great Big Potted Plants creates a balanced soil in which all components are working together for the maximum benefit of the plant. The beneficial microbes play an important role in making nutrients more readily available to the plants and in creating an antagonistic environment for pathogens.
When you use Great Big Potted Plants, you will enjoy:
* Longer life for your plants
* Healthier, vigorous plant appearance
* Reduced plant disease
* Less need for re-potting of plants