I also live near the beach and could nab truckloads of kelp if I wanted to... I was curious and looked into it, and some people say you won't be able to effectively remove the salt content...
Other people say just rinse the living shit out of it, let it dry in the hot summer sun or dehydrate it, then grind it up, and bam, kelp meal.
Worms won't touch fresh kelp, from what I understand, though dried kelp meal is a different story.
I think if you were to collect fresh kelp off the beach, just find the best looking specimens, give it a good rinse, and throw it in the compost pile for some kelp-rich compost.
I just buy kelp meal in bulk for about $1.50/lb, fuck it.