A few tips:
1. The pens are the most accurate and highest quality product, we use this same design in chemistry labs (although probably more expensive).
2. Buy a good quality product to begin with--I recommend a Milwaukee Instruments meter.
3. Read the operating instructions and follow them. (This is where everyone goes wrong). A novel idea, I know, reading the instructions.
Really #3 is the most important.
These pens must be properly calibrated (and the solutions used for calibration properly handled).
Once they are calibrated, they must be stored properly.
Also, their function isn't such that you just drop them in and bam that's your pH. You need to give some time for equilibrium to establish. At least a minute or so for a good reading.
The pen must be kept free of static charge at all times--and as such proper cleaning is very important.
It is not recommended to store the pen in any solution other than one provided by the manufacturer. different electrode solutions and membranes are employed for different products.
The membrane on the pen is permeable. It can dry out, the concentration of the solution inside can change and throw of measurements. For this reason the pen should be regularly calibrated as outlined in the instruction manual, probably something like once a month--but perhaps even once a week if you're using it very often.
If this is a pen which is to be submerged in a reservoir constantly--like a hydro setup--you must be sure to purchase a pen which is intended for this purpose. Many will be thrown off by such a methodology, and some will outright destroy the electrode if you do this.
Good luck.