First off, calibrate your pH meter. That is a great starting point. Then note the water temperature for each pH reading. Also note how much pH down you are using each time.
The pH of nutes always goes up for me the following day. I usually lower the pH of my fresh nute batch to about 5.5, and the next day it's usually stable at 5.8 or hovering at/below 6.0. The only reason I think the pH is going up for you is that the air pump is raising water temperature, if you have no root/bacteria issues. pH is influenced by water temperature.
Root problems tend to drop the pH in my experience.
Also, different nutrient brands and ratios of those brands contain different levels of pH stabilizers. I've tried GH, Canna, and several popular brands, and they all fluctuate differently. I've found
Dynagro to be the most stable nutrient brand, especially using
Protekt.
I started a thread recently, not to call out, but to find out if a certain brand of hydroton was causing other people low pH plummeting.
To really pin point the problem, let us know what nutes you're using, EC strength, water temperature, plant health/age, root health, and planting media etc. The more details the better we can help. Also, pics help.:)