Coming from soil growing my instinct was to run high ppms when I first started with rdwc. I quickly learned that less is truly more in these systems as they are so efficient. I run a separate veg system and cloner. Once I move from the cloner to the veg system I start at about 200 ppm (500 scale). When I move them to bloom I generally start around 300 ppm and by week 5 or so, when they are at peak feeding, rarely go over 550. I check my pH and ppm every day and look for the pH to slowly rise while the ppm falls. Day to day it's not much, maybe a .2 or .3 pH increase and a 5-10 point drop in ppm, depending on how heavy they are feeding. If the readings are going in the other direction it's a good bet my nutes are too strong. Nutrient levels that are too high will cause nute lockout, which can look like a deficiency. It's so much easier to increase ppm as opposed to dropping ppm.