I was thinking the same thing, when you look at the LED companies the components arent all that different. They are different, yes.... but the true difference between them is negligible. The main difference between companies is simply put - the specific pattern in which they design their boards / racks, the warranty, and the customer service. Sure there are some outliers out there that are scammer who sell things claiming to be authentic but are fakes, those people are not lumped into the legitimate businesses selling the components they say the unit has, with their lighting configuration. None of these companies are coming up with new tech, they are just using the same tech in different ways.