crop king told me that EDTA is poisonous to plants - they didn't elaborate. take it for what it's worth - they sell iron DPTA, and i've been using EDDHA. It can't be too bad. they're more expensive than sulfates, and imo it's more of a marketing tool than an actual need. chelates have their use on field crops, but indoors in hydroponics, in a neutral medium, with RO water, controlled pH, it's a non issue. they don't hurt anything, but they're not necessary.
and yes,
Advanced Nutrients uses them. everybody is copying everybody...and that's how something becomes a 'standard' in the industry. some nutes are just repackaged ag products...which explains why chelates are popular in hydro now.
how would you justify 1,000-10,000% markups? make it seem like voodoo, call yourself an expert, talk above your customer's head, make huge claims, appeal to people's greed, have a guarantee...all classic marketing.